The Curb Appeal Project

One of the main goals of the Rental Assistance Demonstration (RAD) is to help public housing agencies (PHAs) address the large backlog of capital needs that has accumulated over many decades within the public housing program. And, one of the areas that has suffered the most as a result of this disinvestment has been curb appeal. Consequently, we thought it would be helpful to provide some examples – from within the public housing community – of PHAs who have been able to demonstrate good practices of curb appeal, which might then inform future RAD conversion planning activities.

What do we mean by Curb Appeal?

According to Merriam-Webster dictionary, curb appeal is defined as the visual attractiveness of a property as viewed from the street. That attractiveness is greatly dictated not just by the landscaping, but also by the physical appearance of the buildings and the cleanliness and tidiness of the grounds. Lots of little visual cues shape our perception of whether a project has curb appeal – whether, for example, the sidewalks are edged, the shrubs are pruned or the roofs free of debris. Thus, curb appeal is very closely associated with, or an extension of, good property management. In fact, as we learn from our case stories, a lot of what goes into good curb appeal is being fussy and attentive. And, in order to be fussy and attentive, one also tends to need strong site-based management systems, with dedicated staffing and budgets; competent, well-supervised on-site staff; and appropriate management support systems.